FCA Digital Certified Programs

At Dealer.com, we believe in the power of technology to break down barriers between dealers, manufacturers and consumers. Our partnership with FCA was built to allow dealers to execute their digital marketing strategy within the parameters of the FCA Brand. Three things make this alignment possible: a connected technology platform, performance- and data-driven strategy, and dedicated support.

With the backing of Cox Automotive and its family of brands, Dealer.com is well positioned to execute beyond the status quo. No matter your needs, our connected solution makes every aspect of automotive retailing more profitable for FCA dealers and more enjoyable for FCA shoppers.


All FCA dealers currently enrolled with Dealer.com do not need to re-enroll. Dealer.com will honor current pricing for all products and services.

The Power of Partnership

Only Dealer.com allows you to create and control a complete virtual showroom. Our Seamless Website platform delivers unmatched mobile and desktop flexibility, comprehensive inventory merchandising, integrated advertising and digital retailing, and groundbreaking connectivity with vAuto®, Dealertrack®, XTime® and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing you to optimize every aspect of your digital marketing strategy.

Seamless Websites

With over 90,000 design combinations now available for FCA dealers, Dealer.com Seamless Websites turn shoppers into buyers, initiating deals through a complete Digital Retailing experience. Combining the simplicity of responsive design with the power of a customizable mobile experience, Seamless Websites fuel optimal engagement on every device. Every screen experience and website component is fully controllable from a central dashboard within ControlCenter.

Centralized Control

Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization.

In addition, the Seamless Website platform was built to ensure you know exactly who is visiting your website, and help you deliver content that moves those shoppers closer to a purchase. Every site is informed by the industry’s deepest collection of automotive shopper data and backed by the industry’s top analytics tools.

Digital Retailing

With our Seamless Website platform, you can transcend the traditional boundaries of online “lead generation” through our proprietary Digital Retailing technology. It allows your shoppers to start and make complete deals online, on every device. The result delivers a streamlined workflow and an uninterrupted online path to in-store purchase.

Dedicated Digital Advisor

No one takes better care of dealers than Dealer.com. Now included in all FCA website packages, your Digital Advisor gets to know your business strategy in-depth, and reaches out with solutions to help your business grow. Your Digital Advisor provides the best advice on how to use digital marketing to achieve your goals. He or she also delivers continuous training and monthly strategy calls and performance reviews, so you always know you’re using your technology as effectively as possible.


Across the Dealer.com network, dealers using Carflix® video technology on their websites experience 78 percent more vehicle details page (VDP) views than dealers without video. That’s because Carflix videos excite and intrigue shoppers with dynamic, pro-quality, narrated videos for every vehicle in your inventory, engaging more shoppers through video’s emotional appeal. In addition to increased VDP views, Carflix videos keep shoppers on your site longer, whether it’s time spent researching other inventory or exploring different elements of your website, and leading to more conversions. And because each video contains an SEO-friendly video blog post, your vehicles’ search visibility will capture more shoppers’ attention.

Inventory Digital Marketing

Dealer.com Inventory is driven by our Inventory Lifecycles tool that combines the industry’s most powerful demand-driven automation with complete visibility across your digital strategy. This provides centralized insight into every vehicle on your lot, the ability to forecast more effectively, and the power to execute profitable merchandising strategy accurately and instantly both on your site and throughout the web.

Incentives Management

Seamless Inventory integration means FCA and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are most likely to convert. The fully automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.

24/7 Dealer Support

When you need answers and resolution fast, call on Dealer Support. Our team of support professionals is here for you 24/7, and typically resolves technical issues in just one call. Dealer Support is embedded within our company, working alongside the rest of our teams to solve challenges quickly and easily.

* A dealer website packages include 8 call tracking numbers with 1000 minutes per month. Any additional minutes used will be charged directly to the dealer at $.05 per minute