FCA Digital Certified Programs

The Dealer Inspire platform pulls in shoppers with industry-leading design that is built on a data-driven philosophy. All design and development decisions are the result of constant testing to continually increase conversions. DI has also introduced unprecedented retail tools to offer the optimal shopping experience, such as geo-fencing, personalization, an award-winning messaging platform, and the first true online car buying tool.

In the backend of the platform, dealers have access to the True ROI dashboard, inventory analytics, and a customer intelligence module, providing everything they need to transparently see how effective their website and digital marketing efforts are to their bottom line.


Dealer Inspire is built on top of Wordpress, the most powerful, agile, and easy-to-use Content Management System on the web. 25% of all new websites are using Wordpress for a reason — this open-source system is constantly evolving with new functionality, search engines favor its easily indexable pages, and your team can jump in and start using your new site right away without learning any complicated tools.


Your customers are now mobile — shopping on phones and tablets as much as desktops — so your website needs to be fully-optimized on all devices. Our responsive website design adapts beautifully to each of these different device types, providing a clean, complete experience to all visitors.


Our new homepage site search goes from 0 to 60 faster than any other platform out there. Once users type a single letter, our site search intelligently displays a dynamic knowledge graph with relevant VDPs, inventory feeds, and pages, instantly giving visitors what they came for, and leading them towards conversions.


Your Dealer Inspire website constantly updates to display the latest lease offers from your manufacturer, so you don’t have to. OEM lease specials and their monthly finance payments will automatically populate into feeds that can be conveniently filtered by customers for an enticing shopping experience.


Like any good salesman, Dealer Inspire remembers information about customers, recognizes what they want, and then instantly creates a personalized experience to make sure each visitor finds what they’re looking for right away. Based on over 30 different personalization factors — including location, interest, and browser history — Dealer Inspire allows you to tailor relevant messaging and offers to each individual.


The geo-fencing module take personalization to the next level, allowing you to target customers in specific areas — including your competitor's showroom floor — with customized messaging, offers, and conquest campaigns. Appeal to new customers with pin-point, personalized accuracy and gain market share.


The TrueROI Dashboard is the heart of Dealer Inspire's reporting system. By combining sales data with marketing analytics our platform is able to attribute sales to each marketing strategy, providing a true ROI on all of your marketing efforts. The TrueROI Dashboard breaks down conversions by paid, organic, direct, and calls — detailing exactly what the return on investment is for each.


Dealer Inspire comes fully optimized for search engines, with advanced meta, schema microdata, and flawless internal link structure before your site even launches. Working with our digital marketing partner, LDM (a Google Premier Partner), our teams optimize every page with painstaking detail to increase search visibility for your new, powerful site.


Customers who come back to your website for another look are primed to buy, so Dealer Inspire automatically notifies you of their return — providing you with their contact information, the specific models they’ve been looking at, the number of days they’ve been in market, and many other details that put you in position to make a sale.


Our Page Builder enables beginners to create the kind of fully customizable pages that would take extensive HTML coding experience on other platforms. Choose from a simple menu to build pages that pull in highly-specific inventory feeds and field forms to bring your customers a dynamic user experience that leads to conversions.


Online credit applications can be one of the most effective lead generators for dealers — when they’re filled out — but the vast majority of customers are too wary to give over financial information online, and don’t submit. We’ve created a Smart Credit Application that only asks for simple contact information before more personal details, capturing the lead upfront and putting your team in touch with customers who will be happy to come in for face-to-face financing.


Dynamic algorithms based on factors such as VDP views and days on lot monitor every vehicle in your inventory to show you which cars are hot, and which need your attention. Price your stock based on advanced analytics and watch for the results. (available in Accelerated Package)

* A dealer website packages include 8 call tracking numbers with 1000 minutes per month. Any additional minutes used will be charged directly to the dealer at $.05 per minute