Leads and Brand Site Integration

• Dealers receive leads from the FCA brand sites, including Chrysler.com, Dodge.com, Jeep.com, RamTrucks.com, FiatUSA.com, and AlfaRomeoUSA.com
• Dealers receive FCA Event Leads
• Dealer’s website and location is listed on the “Find a Dealer” tool on the brand sites. Additionally, links directly into the dealer’s inventory listing pages are provided
• Links directly to the dealer’s VIN-specific vehicle details page from the Search New Inventory tool on the brand sites are provided

Data Integrations

• Integration with FCA’s incentive feed ensures fast and accurate availability on the site
• Dealers receive an automatic inventory feed which includes new, in-transit and certified pre-owned inventory. VINs with open safety campaigns are automatically removed
• Consolidated billing of all FCA Digital providers through the dealer’s parts statement

Products, Services and Measurement

• Thorough vetting of all program vendors to ensure dealers receive the best products and services in the market place
• Dealers may purchase products and services offered through the FCA Digital program at discounted rates
• Access to the Insight analytics platform, which highlights the most important website, leads, advertising, reputation and showroom activity metrics
• FCA has invested in additional resources to provide dealers with in-depth analytics to improve media best practices and conversions on the dealer sites

Marketing and Advertising Support

• Dealers receive BusinessLink content along with Ram Commercial custom pages (for participating dealers)
• Dealers receive exclusive FCA Digital pages and tools to support their fixed operations, such as the Mopar dealer coupon page and online service scheduling (for participating dealers)
• Dealers receive exclusive FCA Digital promotional pages and tools that support key retail events (i.e., Ram Truck Month, Commercial Truck Month, Spring Sales Event, etc.)
• FCA-funded syndication of CPOV inventory to popular third party sites
• National and BC level sales campaign creative is provided automatically
• Select dealers enrolled in the FCA Digital program may be selected to participate in FCA funded campaigns and promotions

Promotional Allowance Program (PAP)

• Select FCA Digital products and services are eligible for 1:1 PAP and Bonus PAP reimbursement
• Automatic submission of PAP Funds for certain products and services
• Automatic Bonus PAP Fund matching for certain products and services (see www.fcapap.com for more details)

Program Support

• Program support is available through FCA Digital VIP Support for ALL program-related questions
• Some dealers will have access to a BC-based FCA Digital Process Trainer. Dealers interested in the FCA Digital Process Trainer should reach out to their ASM or BC
• Complimentary concierge service is provided by FCA for all dealers. This service reaches out to customers to assist dealers with setting an appointment at the dealership. Dealers can opt-out of this service by calling the FCA Digital VIP Support Team. *Note that 20 minutes is the default concierge response delay, dealers can adjust that time window
• Complimentary URL registration is provided for all program sites